About Us | ARuby

About Us


We believe that the perfect white shirt can make you feel good and that it’s possible for a great pair of black pants to actually make you more at ease. We think that a beautifully cut tank just might hold the key to peace of mind. At A Ruby we think that the right clothes can make you just a little happier, a little more confident and give every woman a bit of je ne sais quoi. Because there’s a certain satisfaction that comes when you have exactly what you need. When you look the way you want to look.

At A Ruby we believe that getting dressed should be easy and make you look good. And, if you have the right clothes in your closet, it can. It’s not about having a lot of clothes; it’s about having the right clothes. It’s about building a wardrobe with pieces that are timeless and have inherent style…and they don’t have to cost a fortune. We’ve got the go-to essentials you’ll reach for everyday. That’s what effortless style is all about.  Getting dressed doesn’t have to be complicated. That’s A Ruby.

MEET AVRA

Why did you begin A Ruby? 
I thought there was a need for a line of clothing that simplified great style. That made it easier to get dressed everyday. I wanted to find a way to design and create clothing with exceptional fit, high quality fabrics and the timeless style that I love, with an accessible price point.  So I created it.

What’s the philosophy behind the collection?
I wanted to give women must have pieces that have been thoughtfully crafted to fit beautifully, to feel comfortable and that let her express her personal style affordably and effortlessly. In fact, every piece I design for A Ruby is made as a sample in my size first so I can test drive every design and tweak it until it’s perfect.

How did you get the idea?
I am inspired by the effortless elegance of French women and their style. They have a reputation for always looking fabulous without trying too hard. It’s about being timeless, not chasing trends. With that in mind, I went to my closet (and my boyfriend’s closet) and searched for my favorite “go-to” pieces – those were the basis for A Ruby.

What is your fashion background?
I’ve been in the fashion industry for a few decades and have always been at the product end – design, development and merchandising. I started out fitting and selling shoes and went on to cofound a clothing brand in Canada. Those early days selling shoes taught me lessons about fit and customer satisfaction that still guide me today.

What’s your personal style?
I love the classics and the versatility of mixing them with a new trend item, or color. I want to feel comfortable in my clothes without loosing a certain level of sophistication. Because I know what works and have what I need in my closet, I can get dressed in three minutes and pack for a weekend in one small bag.

Tell us about the Quintessentials
While the whole A Ruby line is based on simplifying your choices, these five items are the basics of any wardrobe; a knit pant that can take you anywhere, a white shirt that works for casual or dress, a tank that can be layered or worn on its own, graphic tees that are fun and flattering, and a comfortable but feminine v-neck sweater. These are the pieces that you can depend on every day and that are the building blocks of your wardrobe. 

What’s the rule when building a wardrobe?
Less is more. So buy only what you love, what fits you, what looks good on you and what feels comfortable. Have the basic pieces – like the Quintessentials – in your closet.  And every season invest in a few new items that work with what you already have.

Why is women’s fashion clothing so expensive? How does A Ruby keep it affordable?
Good design doesn't have to be expensive. After many years in the fashion industry, I have developed trusted relationships with the best fabric mills and manufacturers.  By working directly with my resources and then selling A Ruby to our customer without a middleman, I am able to pass the value on, so there is nothing between you and great style.

What’s the one piece every woman should have in her closet?
Something that makes you feel beautiful, that fits perfectly and that you look forward to putting on. A piece of clothing that gives you peace of mind because you know that when you wear it you’ll look and feel your absolute best.

What is style vs. fashion?
Fashion is fickle. It comes and goes and then it comes back again. Style is timeless. It’s an expression of who you are.

Why are the sizes 1-5?
It’s important to me that the clothes I create fit women of many shapes and sizes. I want every woman to feel comfortable shopping at A Ruby. So I made it simple. Five sizes – 1-5 – fit women from 0-18.