Press | ARuby


September 30, 2016

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September 30, 2016

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September 26, 2016

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September 22, 2016

Avra Myers of A Ruby and Betty Riaz of Stil Studio invite you to FIND YOUR INNER CHIC at the A Ruby Pop-Up Shop at Legacy Place.

An evening of shopping and wellness Thursday, September 22nd, 5-8 p.m.

Personal Styling Tips by Avra
Mini Facials and Blow-Outs by SalonCapri
Massages by Stil Studio
Handmade Jewelry by designer Shahrzad

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September 22, 2016

A Ruby is hosting an evening of style, beauty and wellness TONIGHT beginning at 5 p.m. at their Legacy Place pop-shop in Dedham. Read more about owner and designer Avra Myers here: #beauty #wellness #boston #events #aruby #treschic



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September 22, 2016

5 things to do this week

Find Your Inner Chic: 5 to 8 p.m. Sept. 22, A Ruby, 680 Legacy Place, Suite 724, Dedham. There will be personal styling tips by Avra, mini facials and blow-outs by SalonCapri, massages by Stil Studio, and handmade jewelry by Shahrzad.

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September 21, 2016

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September 21, 2016

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September 20, 2016

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September 14, 2016

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August 4, 2016

Simple & Serene

If you haven’t gotten a glimpse on Instagram, I am back on the east coast vacationing down the Cape with my family. Life here is perfection. It’s simple, it’s silent, it’s serene.. I love it here & I am lucky to have the opportunity to come down here every summer with the ones I love to escape the craziness of life. & it’s so true, the older you get the more you realize just how important quality time with family is. I’ve literally done nothing but laugh with my cousins, bond with my aunts & uncles, & reconnect with my parents.

Every time I fly back east I try to reach out to the Boston brands I love to continue both a working relationship & to spread their name from coast to coast. First up, A Ruby & GoodBeads.


July 26, 2016

The Dedham Transcript

"Pop-Up" store opens in Legacy Place

By Max Bowen

There’s a brand new women’s clothing store in Dedham, but you may want to head there now, as it may not be there for long.

A Ruby, located in Legacy Place near LuLuLemon, follows the “Pop-Up” model of retail that began in 2008, according to A Ruby owner Avra Myers, when the commercial retail industry was hit hard by the Recession. Many business owners were reluctant to sign a five or 10-year lease when so many storefronts were emptying. Myers said Pop-Ups can stay for a few days or months to try out a location and see if it’s to the owner’s liking, and if so, they can look into signing a lease. For the time being, Myers plans to remain in Dedham through the fall.


July 25, 2016

With Love, Meg - A lifestyle blog

AV-RA PerformanceI love A Ruby workout pieces for a few reasons; one of them being how incredibly soft the fabric is! Wearing these leggings and this tank top is practically like wearing butter on your skin! So smooth and comfortable. I don’t find myself having to awkwardly adjust anything or pull on any of the fabric to readjust – it fits perfectly the first time.




 July 17, 2016

AV-RA Performance in Iceland

I take packing very seriously.

I detest overpacking. What is the point in dragging around 40 lbs of extra crap in order to have wardrobe options?! Instead, I prefer to pack basic pieces that have styling flexibility. Lots of options with little bulk.

When A Ruby reached out to me about trying their activewear line, AV-RA Performance, I knew they would be perfect additions to my Iceland wardrobe. Each item is basic enough to be a building block, but has thoughtful details that keep it from being boring.


July 18, 2016

A Ruby Moto LeggingThese AV-RA Moto leggings from @arubystyle are PERFECT. They fit amazing, they're super stylish if I want to go out in them or they're perfect for getting your sweat on. Seriously, these are my favorite pair of leggings.






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July 16, 2016

A Ruby Pop-Up at Grand Opening

Dedham’s Legacy Place is the new home to the A Ruby, a South Shore owned online women’s retail business known for chic essentials. Opening in mid-July and through the Fall, the A Ruby Pop-Up Shop at Legacy Place is located in a storefront located between lululemon and Legal C Bar. Led by Club Monaco veteran Avra Myers, A Ruby collection features ponte leggings, crisp white shirts, classic sweaters, graphic tees, and a new performance line, AV-RA. Made with sweat-wicking, bi-stretch, non-see-thru UV PRO/UPF 50+ protection fabric, AV-RA’s sleek styles include capri moto leggings, yoga tanks, quilted jersey hoodies, sports bras and bomber jackets.


July 15, 2016

Wicked Local Dedham A ruby article

South Shore clothing store expands with location at Legacy Place

A Ruby, a South-Shore based business is opening the A Ruby Pop-Up Shop at Legacy Place this weekend.

A Ruby is an online brand of women’s chic essentials started a little over two years ago by Club Monaco veteran Avra Myers. As co-founder and VP of Club Monaco, she developed the line and opened more than 100 stores internationally. She was also co-president of Limited Stores and Senior VP of Merchandise at J. Jill. The A Ruby collection features ponte leggings, crisp white shirts, classic sweaters, graphic tees and accessories.


July 11, 2016

Practically imperfect - A Ruby graphic tee

French directions tee - A RubyThis combination of breezy shorts, a cute tee, a straw hat, comfortable sandals, and my new favorite bag is essentially what I wore the entire week. I especially love these pieces because they were so comfortable. This tee is possibly the softest shirt I own... (French Directions tee by A Ruby).


 July 7, 2016

the boston globe

Finish your outfit with a gloriously light and summery bag

A Ruby Onigo Stripe tote


July 5, 2016

Boston Common

Upgrade Your Workout Wardrobe with These 9 Stylish Pieces

A Ruby Moto LeggingReap all the confidence-boosting benefits of sportswear without sacrificing your chic style or letting anyone know you just killed it in SoulCycle. Here are nine front-of-the-closet athletic wear items you'll find yourself wearing long after your gym session and even on recovery days.

Get extra padding for your cat and cow poses with the moto knee detail on these pants. A Ruby, elevates the everyday legging with durable material and a comfortable fit at the waist. The brand is hosting a pop-up store at the Derby Street Shoppes through July 10 and at Legacy Place beginning mid-July.


June 17, 2016

Pushing the envelope
This came first to mind when I put this outfit together. Pairing feminine and tough elements today and stepping outside of my comfort zone. This is one of those looks that you either love or hate. There isn’t much in between. You either feel it’s you and pull it off or you think I got dressed in the dark or just lost my mind.
Essentially, the belt pulls all the pieces together and creates a unique outfit that seems strange at first but it really works (at least it does for me). It is unique, maybe a bit eccentric yet it is within the boundaries of a minimalist.


June 10, 2016

Openings, closings, and more in the south suburbs

For the first time, Derby Street Shoppes inHingham is hosting two temporary storefronts for regional small businesses. Quincy-based women’s apparel store A Ruby is occupying a 700-square-foot space dubbed The Pop Up, a flexible lease space that will accommodate various small businesses in coming months. A Ruby is open Monday through Saturday 10 a.m. to 9 p.m. and Sunday 11 a.m. to 6 p.m. until June 26. The second temporary storefront is Marshfield-based surf and summer apparel store Levitate, open Monday through Saturday, 10 a.m. to 9 p.m., and Sunday 11 a.m. to 6 p.m. until July 4.


June 10, 2016

June Edit by Emily

Between weddings, bachelorettes, reunions, birthdays, work, family, occasional sleeping(?), I’ve been running on autopilot since about May 7th, and this is only the start of summer. I’m not complaining about a-n-y of it, but I’ve also been equally grateful for some me-time and me-treats over the last few weeks. I got to try out the following products+places for the purpose of review, and I’m pleased to present them as my June Top 5!

AV-RA // Weren’t we just talking about athleisure? I’ve been a fan of A Ruby‘s super chic, crazy comfortable basics for a couple years, and now Avra is back with the newest addition to her brand:: a line of–equally chic–performance wear. Sweat-wicking, UPF 50+, NON SEE-THRU(!) fabric = worth every penny. You can shop it online, or visit her pop-up at Derby Street Shoppes in Hingham between now and June 30.


June 9, 2016

mon petit chou chou

Fitness with AV-RA Performance

Work out gear. Made chic. Welcome to AV-RA Performance, the latest line of simple, well crafted goods from desginer Avra Myers, designer at A Ruby. 

Hello. Can you hear that?

These clothes speak to me. I can wear them to the gym. I can wear them after the gym to run errands. They are sleek, well made, and well designed. 

As a newish mom to a bouncing baby boy and a 2.5 year old I NEED comfort that doesn't sacrifice style. There is only so much Lulu you can get away with;)


June 7, 2016

How to make your boyfriend blazer look feminine

A girly dress paired with a tougher piece creates a great balance and makes for a chic and polished outfit. I love the fresh colors of the dress and its comfortable, casual fabric. It pairs great with a dressy blazer and heels just as well as with sneakers and a cardigan. The latter was my choice of combination for a company picnic.


June 3, 2016

Cappuccino and Morning paper

Even if it’s just a coffee run, I like to look polished without putting too much effort into getting ready. Comfortable pants and big sunglasses are a must (so I can skip the make up part). I’ve been living in my A Ruby pants ever since I came across that brand. A Ruby is all about looking chic without feeling uncomfortable. If you missed my interview with the founder, Avra you can catch up with her vision and the story behind the A Ruby brand.



June 3, 2016

Carrots & Cake instagram

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June 3, 2016

Carrots & Cake 

AVRA Performance Moto

AV-RA Performance from A Ruby – I did a little photo shoot yesterday morning to help promote the brand’s new Pop-Up location at the Derby Street Shoppes. (FYI: It’s located right next door to b.good.) A Ruby is a collection of women’s casual essentials– we’re talking perfect black leggings, crisp white shirts, classic sweaters, graphic tees, and an amazing performance line, AV-RA, that I totally love and can’t stop raving about to family and friends.




April 22, 2016

Black and white and gray all over

YOU’RE ATTRACTED to the myriad colors and abstracted geometric patterns of today’s newest workout wear, in theory, but when you pull it on you feel more like a tween gone wild than a woman ready to stretch, sweat, and get strong. Enter AV-RA, a new line of performance pieces from Quincy-based A Ruby. Check out the sleek styles, which include moto leggings and yoga tanks in sweat-wicking, bi-stretch fabric, online and at A Ruby pop-up shops. G2O Spa and Salon (278 Newbury St.) on May 20 and 21 and Derby Street Shoppes in Hingham from May 20 to June 26. 


March 28, 2016

Meet Avra Myers from A Ruby

Hi All! I just discovered a new ready-to-wear fashion brand called A Ruby. They design chic and effortless pieces that are staple items for your closet such as sleek leggings and the classic white button-up shirt. I had the opportunity to interview the founder and designer, Avra Myers. She’s been working in the fashion industry for the past 30 years and a Club Monaco veteran.


March 28, 2016

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March 19, 2016

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March 18, 2016

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March 17, 2016

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March 17, 2016


Spring is almost here…and that means it’s time to travel!  I wanted to share with you some of my favorite must haves for my bag when I’m on the road.  Some are for flying, some are for road trips…and some will even help you every single day.

A great set of clothes make traveling comfortable, easy, and enjoyable. I love looking (and feeling) good when I travel. I like taking A Ruby’s staples with me.  They are perfect for any occasion and travel well.  Some of my must haves are their white shirt, riding pants, and boyfriend blazer.  Their white shirt is casual, yet dressier than a plain tee.  It’s white, but not see through and the button stay in place…no peeking by my bra!


March 15, 2016

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March 8, 2016
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 March 8, 2016

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March 3, 2016

Where Boston article

March 2, 2016

Improper Bostonian

Set To Sweat

Locals looking for workout wear that transitions seamlessly from barre to brunch have a stylish new option in AV-RA, a performance-wear line from Avra Myers of Quincy-based fashion brand A Ruby.


March 1, 2016

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March 1, 2016

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March 1, 2016

Kerry M. Burke

Kerry M. BurkeHere in Boston it seems like we're always playing second fiddle to New York and you know what? That's okay. In fact, it's part of our charm.  That being said, I'm a big believer in "credit where credit is due" and it's glaringly obvious to me that the style scene in this city is horribly underrated - always has been. Thanks to local designer Avra Myers however that may (finally) be about to change. 

Visionary behind A Ruby and all-round wonder woman (her energy truly is incredible - and hopefully catching!) Avra spent years working and designing with Club Monaco before going on to launch her very own brand. Dedicated to elevating your everyday closet A Ruby is all about boosting a woman's confidence by providing 1. an impeccable fit and 2. that "je ne sais quoi" we all envy of Parisians. (Speaking of Paris, have you had a chance to check out Emma & Chloe yet? Delivering French jewels plus a magazine direct to your door every month it has to be one of the best subscription services out there - I've loved every piece they've sent me so far but this layered necklace has to be in my top two.)

March 1, 2016

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March 1, 2016

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March 1, 2016 

South Shore Living

Tres Chic

South Shore Living A Ruby photoQuincy-based clothing designer Avra Myers has been at the fashion forefront for three decades and has long revered French style. Her most recent business venture, A Ruby, launched in 2014, is a contemporary women's clothing collection influence partially, she confides, by her love for the book "Parisian Chic" by Ines de la Fressange.


February 26, 2016

Style Carrot logo

Covet: Metallic Vegan Leather Patch Moto Leggings

I’ve been wearing my black A Ruby leggings for about a year, and have since bought another black pair and a pair in grey.  The company, based north of Boston, has recently introduced this slightly blingier style that I’ve definitely fallen for—pebble colored pull-on pants with a metallic vegan leather patch at the knee. Still comfy slightly dressed up.


January 27, 2016

Cozy and chic clothing to keep you looking good through the winter

Polar Fleece WrapWhen the temperature begins to dip into the negatives and the snow continues to fall, it can be hard to work up the energy to get dressed to face the day. It's easy to get in the habit of trying to pass off yoga pants as dress pants and bulky sweaters as fashionable tops. Let's not kid ourselves, winter is the worst season for fashion. It's that never ending battle of trying to stay warm, comfortable and fashionable.



January 15, 2016

The Boston Fashionista

Nantucket Nautical

Boston Fashionista featuring A Ruby



January 7, 2016

The Boston Fashionista

TBF Best of 2015

Those of you reading in New York and LA, prepare to be shocked: You are not the only home for design and fashion entrepreneurs. Surprising, I know! But you had better believe it - check out some of the thoughtful, compelling designers based right here in New England. 


December 10, 2015

Guide To Gifting For Your Best Friend

During the holiday season it is a delight to be able to shop for the girls in my life. Whereas shopping for men is always such a chore, I can easily spot something fabulous for my mom, my sister, and my friends because it is exactly what I would like to be gifted for the holidays. Hint hint for any men reading this! Check out my list of fool-proof ideas for excellent holiday gifting.


December 7, 2015

A Girl in Boston logo

Video Diary 

A Girl in Boston article 




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November 29, 2015

Boston Globe Feature - A Ruby Infinitely Scarf


November 28, 2015

A Ruby Pop Up at Michelle Willey

A Ruby, the online brand of women’s chic essentials, Pops Up at South End boutique Michele Willey Friday, November 27 - Sunday, November 29. Meet the designer and shop go-to pieces like pull-on ponte leggings in riding and moto styles, crisp white shirts, V-neck tunic sweaters and graphic tees.


November 27, 2015

A Ruby Pop Up at A Ruby

A Ruby, the online brand of women’s chic essentials, Pops Up at South End boutique Michele Willey Friday, November 27 - Sunday, November 29. Meet the designer and shop go-to pieces like pull-on ponte leggings in riding and moto styles, crisp white shirts, V-neck tunic sweaters and graphic tees. Cozy up for Holiday with the new Polar Fleece Wrap Coat, Diamond Knit Poncho and Fleece Cape with vegan leather trim. Cross some holiday shopping off your list with A Ruby's new accessories, the Honeycomb Hat and Infinity Scarf, available in four colors of merino wool.


November 24, 2015

A Ruby Leather Riding Pant Leggings

A Ruby Riding PantsI pride myself on being a pretty dang good packer. I usually wear everything I bring, don’t overpack, and leave a little extra room for purchases on the way home. Yet I all but completely failed when it came to packing for our trip to Paris this fall, and didn’t realize it until we got there. While I pictured postcard-perfect 67-degree early September days, we instead hovered around 55 and raining. Oops.

Thankfully, I had thrown in one pair of “pants” with all of those dresses and skirts, and even more fortunately, they are what I’d consider the chicest pants I own: a pair of leather-detailed riding pants leggings that local designer Avra Myers of A Ruby had sent me a couple months before.


November 11, 2015


A. Ruby Brand Recruits Designer Robert Page

Boston - Avra Myers, who has spent the past 18 months launching her contemport brand A Ruby, has tapped Robert Page as her copilot.

Page, formerly vice president of accessories design at Polo Ralph Lauren and Tory Burch, has worked for a laundry list of brands, including Celine, Jil Sander, Pochas and , most recently, for the late Vince Camuto. 


October 30, 2015

Where: As in, where it's at. Launches, events, general goings on you need to know about.  

Avra Myers A Ruby pops up this week at Moxie on Charles Street (peep our quick interview here), just in time for you to check out the latest additions to the super chic collection, fall ponchos and warm weather gear that is perfectly pitched for this season. Meet Avra Thursday November 5 from 6-8 and shop the collection all weekend (and online). Additional details below.


September 10, 2015

And just like that, it was September again. Things I’m loving this month, no pumpkin spice included. We’ll save that for October.

August 25, 2015

What to Expect From A Ruby
Jump-start your weekends this fall with chic yet easy-to-wear separates, like Moto leggings with vegan leather accents, from A Ruby, founded by Quincy-based Avra Myers.

“I thought there was a need for a line of clothing that simplified great style,” says Myers, who is no stranger to womenswear: In her 30-year career, she has cofounded Club Monaco and had stints as copresident of Limited Stores and senior vice president of merchandising at J. Jill. 

 August 18, 2015

How To Organize Your Closet with Designer Avra Myers  
By Olivia Rassow

Once behind the scenes at Club Monaco and J.Jill, and now the designer of her own line, A Ruby, Myers shares how to build your best wardrobe and establish order in your closet.
For a fresh fall wardrobe, organizing your closet is as important as shopping for the right pieces. Enter, Avra Myers, the style expert who earned her chops by heading up merchandizing for Club Monaco and J.Jill, and who’s well-seasoned in the likes of both.


April 17, 2015

Boston Designer Spotlight
Boston, meet your new favorite clothing line. Simple, sophisticated, comfortable, versatile, and with a price point that recognizes most of your monthly salary goes to rent, A Ruby is the brand that gets it. I chatted with local designer, Avra Myers at her recent pop up shop with Michelle Willey in the South End, on how she started the brand, and why she's so focused on making style easy for the everywoman. 

Read More on the Boston Fashionista Blog..

April 16, 2015

Just in time for this gorgeous weather, local fashion line A Ruby debuted its spring/summer women’s collection last night at the launch of its pop-up shop at Michelle Willey in the South End.

Fashionistas sipped wine while shopping the brand’s signature simple, chic, easily interchangeable pieces.

Founder Avra Myers 
began her career as the co-founder of Canadian brand Club Monaco, moved to The Limited brands and was then recruited to reinvent women’s fashion label J. Jill in Boston. 

April 15, 2015


April 14, 2015


Welcome A Ruby, a line of French inspired basics from Avra Myers, one of the many inspiring founders of Club Monaco (a name you may be familiar with.....). Think sleek essentials, your wardrobe building blocks, all at one site that makes it easy to shop and coordinate- perfect for us new mom-types.

You can see the line in person this week at Michelle Willey, where they host Avra herself, as well as the line, in a special Pop Up shop Wednesday April 15th, from 6-8.  You'll also be able to shop the collection in store all weekend long if you can't make the festivities.

I got a sneak peek at the look book, which is killer, and nabbed a quick five questions with Avra herself, lover of white denim, reformed stylish hippie, descended from a long line of creative types......knitters!